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      <category>About</category>
      <title>About Us</title>
      <description>ABOUT BHUTAN TRAVELOG

Until recently, Bhutan has been relatively unknown. In many minds, it is a mystical secluded place. Bhutan is gaining  popularity as a travel destination, owing to the credits of international media features and Bhutan’s skilful management of the COVID-19 pandemic.

Over the past fifty years, Bhutan has gradually emerged from centuries-long self-isolation to meet modernisation  demands. It has been careful with its choices and decisions on the road of development and progression. While Bhutan  has opened its doors to the world, a ‘High value, Low volume’ tourism policy still guides the country to ensure  that its unique culture, identity and natural environment will continue to be protected from external influence.

Bhutan Travelog aims to provide readers with insights into the country’s history, values, customs, as well as travel tips  and recommendations. This book also includes 9 exclusive first-hand stories from diverse travellers who have been to  Bhutan to provide a glimpse into this idyllic country.

 

ABOUT THE AUTHORS

Ashley Chen

Ashley is an avid traveller who enjoys learning about the different creeds and cultures. Aside from her passion for  writing and photography, she is a curious wanderer with a philosophical streak, constantly seeking to discover more  about herself and the world around her.

She contributes to the Bhutanese society by sharing her expertise in the nonprofit sphere and serves as an  international consultant to the Gyalyum Charitable Trust in Bhutan. She is also the editor of Daily Bhutan, an  independent news outlet that brings the latest news, educational features and inspiring stories from Bhutan to a global audience.

 

Joni Herison

Joni has been involved in Bhutan’s tourism industry for more than a decade. He is the Managing Director of Druk Asia, one of the pioneering Bhutan tour operators outside of Bhutan. He has a deep love for the kingdom and has played a pivotal role in connecting Bhutan with travellers from all over the world. Joni has travelled to Bhutan over 30 times since 2008 and is a cherished friend of the kingdom who has built excellent rapport with the Bhutanese community.

 

Media mentions of Bhutan Travelog



Things to Do in Bhutan – Luxury Edition 2026 (Luxury Society Asia | 31 March 2026) 

 Finding Bhutan, Finding Meaning: A Conversation with Joni Herison (Expats Lifestyle | 18 March 2026) 

 Heart to Heart - Joni Herison Author of Bhutan Travelog (Mindfullstories)

 Joni Herison, Co-Author of Bhutan Travelog and Founder, Druk Asia - mindfullstories : Travel with Purpose (Mindfullstories)

 Druk Asia Priority Jan-Mar-2022 (Druk Asia | 10 March 2022) 

 'Authentic' travel experiences are hard to find — but not in this country (CNBC | 13 May 2020)

 How a techie discovered happiness and became Bhutan’s biggest tourism champion (Webintravel | 08 September 2016)



 

🎙️ Podcast Interviews



24 June 2023Saturday Mornings: How tourism in Bhutan offers a unique, unexpected experience to travelers

“Saturday Mornings” host Glenn van Zutphen and award-winning author Neil Humphreys are joined in the Studio by Carissa Nimah, Chief Marketing Officer, Bhutan Department of Tourism and Joni Herison, Co-author, Bhutan Travelog &amp;amp; Founder, Druk Asia as they discuss the unique, unexpected travel experience for everyone visiting Bhutan and how it’s so vastly different from visiting other countries in Asia because of its sustainability practices, culture, and warm, friendly people.

 



28 February 2022Episode 54 - Travelling With Ashley Chen + Joni Herison (Druk Asia) In Bhutan

Hello and welcome to number 54! Today I am joined by Ashley Chen and Joni Herison from Druk Asia who are here to talk all things Bhutan! They are also the co-authors of the Bhutan Travelog book and will be telling me everything about this magical place. We get to dissect some facts about the country, when to travel there, the dos and don'ts, best time of year to travel, the best food, the best drink, the best things to do, the best thing about Bhutanese people and so much more! Ashley and Joni were so friendly and knowledgeable which resonates in this episode!

 

ABOUT DRUK ASIA

Druk Asia is a premier travel agency specialising in bespoke journeys to Bhutan. Established in 2009, the company has garnered a stellar reputation for crafting personalised itineraries that delve deep into the heart of Bhutanese culture and natural beauty. As the official representative of Royal Bhutan Airlines (Drukair), Druk Asia ensures a seamless travel experience, handling everything from flight bookings and visa applications to customised tour planning.

Druk Asia, a trusted Bhutan tour operator, has proudly received the 2023 and 2024 TripAdvisor Travelers' Choice Awards, along with the prestigious title of Best Bhutan Travel Specialist by the Luxury Lifestyle Awards.













Read more about Druk Asia reviews.

 

ENDORSEMENTS







"If you ever seek to find answers to some of the fundamental questions in life, please know that there is a country somewhere in the Himalayas that could offer you the answers."

Foreword by his Excellency Dasho Dr Lotay TsheringFormer Prime Minister of Bhutan Governor of Gelephu Mindfulness City









“A beautiful guide brimming with useful tips, stunning images and insights into Bhutan's unique 'High Value, Low Volume' tourism policy.”

Dorji DhradhulFormer Director General, Tourism Council of Bhutan









"This Bhutan Travelog published by Druk Asia is a welcome addition to the growing literature on Bhutan, a unique country in the Himalayas, whose tourism policy is "High value,Low volume". This travelog takes you through beautiful pictures and a pleasant lay-out , to the most famous parts of the kingdom covering also the great culture of Bhutan. A wonderful book to discover this unique place and its people"

Françoise PommaretPhD, Researcher and author of Bhutan: Himalayan Mountain Kingdom









“The Bhutan Travelog is excellent!

It’s very comprehensive - it’s the only guide book I know which realises what a fun experience the Pho Chu suspension bridge is!!!!

It’s a guidebook that one can read and look at for pleasure, rather than just for information!”

Michael Rutland OBEBritish Honorary Consul to Bhutan









“I have read many travel guides for Bhutan over the years but Ashley Chen and Joni Herison’s gorgeous BHUTAN TRAVELOG is the absolute best. 

It’s beautifully researched, with the most relevant and detailed information about every inch of this magical country that only true insiders know. There’s tons of great tips and an interesting section called ‘Travelers’ Tales’ where people from all walks of life describe their visits here. But the jaw dropping photos are what really sets this book apart. Anyone interested in Bhutan will love this book.”

Linda LeamingAuthor of Married to Bhutan







 

SYNOPSIS

Bhutan Travelog Edition 2 Synopsis</description>
      <pubDate>Fri, 12 Aug 2022 19:38:39 GMT</pubDate>
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      <link>http://www.bhutantravelog.com/location/</link>
      <category>Location</category>
      <title>Location</title>
      <description>Where to BorrowSingaporeNational Library of Singapore

Where to BuySingaporeBhutan Natural60 Albert Street, OG Albert Complex#12-04, Singapore 189969Opening hours: Mon, Tue, Wed, Fri (10.30am - 6pm)

Kinokuniya Singapore Main Store Takashimaya Shopping Centre Shelf Location: F15-01, F24-01, I02-04

Changi Airport Terminal 1WH SmithTransit Level 2, Departure LoungeOpening hours: 24 hours

Changi Airport Terminal 3WH SmithTransit Level 2, Departure Lounge (Near A Gates)Opening hours: 24 hours

 

MalaysiaKuala LumpurKinokuniya KLCCLot 406-408 &amp;amp; 429-430 Level 4,Suria KLCCOpening hours: 10am - 10pm Shelf Location: K07-02

 

ThailandBangkokKinokuniya Siam Paragon Store Opening hours: 10am - 10pm EmQuartier Store Opening hours: 10am - 10pmShelf Location: EB162-01

 

BhutanParoParo Airport Book StoreDeparture Terminal, Boarding Gate 2

Paro CSI MarketNyemezampa, Paro 12001, Bhutan

 

ThimphuChhom BhutanKawajangsa, Opposite to Zorig Chusum School,Thimphu 11001, BhutanMon - Sat: 9am - 7pmSun: Closed

 

CSI (Cottage &amp;amp; Small Industry) Market Gongphel Lam, Thimphu 00975, BhutanMon - Sat: 9.30am - 7pmSun: 10am - 6pm

 

Other online platformsAmazonBhutannatural.comRead a BookBarnes and NobleKinokuniya Singapore WebstoreKinokuniya ThailandKinokuniya MalaysiaAbe BooksDruksellWaterstonesWordery IndigoWalmartThe best way to know if a guidebook delivers? Let the readers tell you.Check out Bhutan Travelog reviews on Goodreads.</description>
      <pubDate>Mon, 13 Sep 2021 12:54:41 GMT</pubDate>
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      <link>http://www.bhutantravelog.com/travellers-tales/</link>
      <category>Travellers' Tales</category>
      <title>What is the one thing you wish you could have brought back with you?</title>
      <description>A: A mountain.

PC: Our landlady’s garden with its beautiful flowers.

E: The dogs who lived in our neighborhood.

C: Raphie and Donut, the two dogs living at our compound.</description>
      <pubDate>Mon, 21 Jun 2021 16:21:25 GMT</pubDate>
      <image_link>https://bhutantravelog.com/media/1004/we-love-the-weather-in-punakha-and-the-dzong-is-the-most-recognisable-place.jpg</image_link>
      <author>Chan Family</author>
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      <link>http://www.bhutantravelog.com/travellers-tales/</link>
      <category>Travellers' Tales</category>
      <title>Why did you choose Bhutan as your travel destination?</title>
      <description>DD: I was searching for a different travelling experience and wanted to learn more about the Neykor tour.

DK: I had the simple thought of accompanying my husband but it ended up being the most memorable and remarkable experience with my loved one.</description>
      <pubDate>Mon, 21 Jun 2021 16:53:41 GMT</pubDate>
      <image_link>https://bhutantravelog.com/media/1005/tea-time-at-punakha-lobesa-hotel.jpg</image_link>
      <author>Darren Kee &amp; Kate Ooi</author>
    </item>
    <item>
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      <link>http://www.bhutantravelog.com/travellers-tales/</link>
      <category>Travellers' Tales</category>
      <title>What was your first impression of the country?</title>
      <description>My first impression was that there is no other place on earth like the enigmatic ‘Land of the Thunder Dragon’. I recall being struck by the nation’s sensational mixture of the stunning, rugged countryside, centuries-old architecture, vibrant and colourful culture, and the genuinely kind and welcoming Bhutanese whom I encountered everywhere.</description>
      <pubDate>Mon, 21 Jun 2021 17:46:10 GMT</pubDate>
      <image_link>https://bhutantravelog.com/media/1006/riding-royal-enfield-motorcycles-across-the-country-with-my-father-and-brother.jpg</image_link>
      <author>Scott A. Woodward</author>
    </item>
    <item>
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      <link>http://www.bhutantravelog.com/travellers-tales/</link>
      <category>Travellers' Tales</category>
      <title>How would you describe your travel experience and journey in Bhutan?</title>
      <description>I love the simplicity of the Bhutanese people, their devotion to Buddhism, filial piety and respect for the elderly people. Aside from that, I also admire their environmental awareness and their respect for the King, royal family, and His Holiness, the Chief Abbot. The Bhutanese people are very respectful and helpful to visitors, which is why I love visiting the Kingdom.</description>
      <pubDate>Mon, 21 Jun 2021 18:04:39 GMT</pubDate>
      <image_link>https://bhutantravelog.com/media/1007/with-little-monks-in-chusing-gonpa.jpg</image_link>
      <author>Robin Yap</author>
    </item>
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      <link>http://www.bhutantravelog.com/travellers-tales/</link>
      <category>Travellers' Tales</category>
      <title>What is your favourite activity in Bhutan?</title>
      <description>My favourite activity in Bhutan is to search for different bakery shops and try out all kinds of different food in Bhutan.</description>
      <pubDate>Mon, 21 Jun 2021 18:05:41 GMT</pubDate>
      <image_link>https://bhutantravelog.com/media/1008/with-tour-guide-and-driver-at-chumbu-nye.jpg</image_link>
      <author>Josephine Sim</author>
    </item>
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      <link>http://www.bhutantravelog.com/travellers-tales/</link>
      <category>Travellers' Tales</category>
      <title>How would you describe your travel experience and journey in Bhutan?</title>
      <description>Bhutan is a reset button or a recharge station for your mind, soul and body. It’s like an Asian magical land that time has kind of forgotten.</description>
      <pubDate>Mon, 21 Jun 2021 18:07:40 GMT</pubDate>
      <image_link>https://bhutantravelog.com/media/1009/with-the-gorgeous-himalayan-mountains-backdrop.jpg</image_link>
      <author>Baki Zainal</author>
    </item>
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      <category>Travellers' Tales</category>
      <title>How would you describe your travel experience and journey in Bhutan?</title>
      <description>The trip to Bhutan was a journey to heal my soul and reframe my life perspectives. I did not expect the trip to be so relaxing that I got to recharge myself properly. I feel that the trip has also helped me become a better person in many ways.</description>
      <pubDate>Mon, 21 Jun 2021 18:08:41 GMT</pubDate>
      <image_link>https://bhutantravelog.com/media/1010/tian-chad-taking-a-selfie-with-the-bhutanese-children.jpg</image_link>
      <author>Tian Chad</author>
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      <link>http://www.bhutantravelog.com/travellers-tales/</link>
      <category>Travellers' Tales</category>
      <title>What was your first impression of Bhutan?</title>
      <description>My first impression was that it is a mysterious place that is totally out of the world. The people and architecture seem to be from another time and place altogether. It is almost like being transported to a different era.</description>
      <pubDate>Mon, 21 Jun 2021 18:09:45 GMT</pubDate>
      <image_link>https://bhutantravelog.com/media/1011/pg-183-pre-wedding-photography.jpg</image_link>
      <author>Karen Lim</author>
    </item>
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      <link>http://www.bhutantravelog.com/travellers-tales/</link>
      <category>Travellers' Tales</category>
      <title>Which is your favourite place in Bhutan?</title>
      <description>Merak was amazing and truly off the beaten path. A place like that is the reason I became a photographer. So much to discover, so many stories to unwrap. And the landscapes are just breathtaking. Thimphu is fascinating to me because this is often where the outside world first shows its influence on the Bhutanese. I love watching the mix of modern and traditional elements as they clash, co-exist or just blend together.</description>
      <pubDate>Mon, 21 Jun 2021 18:10:23 GMT</pubDate>
      <image_link>https://bhutantravelog.com/media/1003/posing-with-a-brokpa-lady-at-merak.jpg</image_link>
      <author>Lester V. Ledesma</author>
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      <link>http://www.bhutantravelog.com/travellers-tales/</link>
      <category>Travellers' Tales</category>
      <title>What have been the most surprising or unexpected things you've discovered about Bhutan?</title>
      <description>Every monastery or sacred spot has its own magical, surreal relics that push the boundaries of rational thought. I've seen stupas entombed in other stupas to stop them from flying away, religious paintings created from the nose blood of a saint, and even the mummified hand of a thief hanging in a protector chapel as a warning to other thieves. There's a magical and miraculous dimension to almost all temples in Bhutan.</description>
      <pubDate>Wed, 01 May 2024 11:55:46 GMT</pubDate>
      <image_link>https://bhutantravelog.com/media/1052/bradley-mayhew-02.jpg</image_link>
      <author>Bradley Mayhew</author>
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      <category>Travellers' Tales</category>
      <title>What are some travel tips or advice you would give to someone planning a trip to Bhutan?</title>
      <description>Come and stay for as long as you can. Explore as deeply into the country as your time allows. Make Bhutan your primary destination. Instead of attempting to see half of Asia in two weeks, I suggest that, at least for a part of your time in Bhutan, you find a place, whether it's a cafe or a vegetable market, and sit down to enjoy a cup of tea or coffee while simply observing.</description>
      <pubDate>Wed, 01 May 2024 12:01:29 GMT</pubDate>
      <image_link>https://bhutantravelog.com/media/1053/linda-leaming-03.jpg</image_link>
      <author>Linda Leaming</author>
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      <category>Travellers' Tales</category>
      <title>Can you share any interesting cultural customs or traditions you’ve observed during your visit?</title>
      <description>Paro Tsechu – It was a delight to see the Bhutanese people dressed in their finest Ghos and Kiras, having a marvelous time with their family and friends while watching the festival. The performers were adorned in colorful and intricately designed costumes, performing dances that incorporated graceful movements to express different stories and meanings.</description>
      <pubDate>Wed, 01 May 2024 12:02:40 GMT</pubDate>
      <image_link>https://bhutantravelog.com/media/1054/walter-escano.jpg</image_link>
      <author>Walter Escaño</author>
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      <category>Travellers' Tales</category>
      <title>How has your spirituality evolved or grown as a result of your trip to Bhutan?</title>
      <description>We are human beings here to learn many lessons in life, and when we break through with these learnings, that's when we can grow to become better people. Our conscious mind is superficial and relatively immature compared to our subconscious mind. Our eyes can also deceive us – what we see is often not the whole truth. We must rely on our inner wisdom to process and guide us.</description>
      <pubDate>Wed, 01 May 2024 12:04:02 GMT</pubDate>
      <image_link>https://bhutantravelog.com/media/1055/kristine-li-photo2.jpg</image_link>
      <author>Kristine Li</author>
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      <link>http://www.bhutantravelog.com/travellers-tales/</link>
      <category>Travellers' Tales</category>
      <title>What's the best way to connect with locals and immerse yourself in the culture here?</title>
      <description>Visiting small local restaurants, stepping out of one's comfort zone, strolling through villages, and attending local festivals to mingle with the crowd and appreciate the deep-rooted faith of the Bhutanese.</description>
      <pubDate>Wed, 01 May 2024 12:04:56 GMT</pubDate>
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      <author>Françoise Pommaret</author>
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      <category>Travellers' Tales</category>
      <title>What advice do you have for people who are contemplating to travel to Bhutan?</title>
      <description>Find out what spurred your interest in visiting Bhutan. Was it a visual holiday?

A quest for cultural knowledge? Outdoor pursuits like trekking, exploring flora and fauna, bird watching, or naturalist interests? Or perhaps it was for spirituality and self- discovery? Whatever your purpose, discuss these interests with your travel agent to plan a bespoke itinerary for you. Choose an appropriate travel season that aligns with your interests and itinerary.</description>
      <pubDate>Wed, 01 May 2024 12:06:28 GMT</pubDate>
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      <author>James Low</author>
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      <category>Travellers' Tales</category>
      <title>Where are some of the top photography spots in Bhutan?</title>
      <description>Without a doubt, the temple Bayul Langdra and its surroundings, the astonishing Gangtey Monastery, villages around the Phobjikha Valley, and the Memorial Chorten in Thimphu share something in common. Even though they do so in different ways, they vibrate with a peaceful and positive atmosphere.</description>
      <pubDate>Wed, 01 May 2024 12:07:02 GMT</pubDate>
      <image_link>https://bhutantravelog.com/media/1058/dino-and-vanita-with-singing-bowl.jpg</image_link>
      <author>Dino &amp; Vanita</author>
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      <category>Travel Guide</category>
      <title>How Bhutan Became the World's Final Frontier for Television and the Internet</title>
      <description>By the time most of us were binge-watching VHS tapes and chatting on AIM, an entire nation was living without a single television broadcast. That nation was Bhutan — and the story of how it finally switched on is one of the most quietly remarkable chapters in modern history.</description>
      <pubDate>Tue, 07 Apr 2026 11:13:59 GMT</pubDate>
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      <category>Travel Guide</category>
      <title>Birdwatching in Bhutan: Where the Himalayas Reveal Their Quietest Secrets</title>
      <description>Discover birdwatching in Bhutan, home to over 770 species across pristine Himalayan habitats. Explore top birding sites, rare species, and the best seasons to visit.</description>
      <pubDate>Thu, 19 Mar 2026 15:02:59 GMT</pubDate>
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      <category>Travel Guide</category>
      <title>Casting Into the Silence: Fly Fishing in Bhutan's Haa Valley</title>
      <description>Fly fish the untouched waters of Bhutan's Haa Valley — home to wild brown trout, native snow trout, and some of the Himalayas' most pristine rivers. A complete guide to permits, seasons, techniques, and why this hidden valley is one of Asia's great undiscovered fishing destinations.</description>
      <pubDate>Thu, 19 Mar 2026 14:43:50 GMT</pubDate>
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      <category>Travel Guide</category>
      <title>When is the best season for trekking in Bhutan?</title>
      <description>Discover the best season for trekking in Bhutan, from autumn’s crystal-clear Himalayan views to spring’s rhododendron blooms. Learn when to go, seasonal weather patterns, trail conditions, and essential trekking tips for planning your Bhutan adventure.</description>
      <pubDate>Thu, 12 Mar 2026 15:43:25 GMT</pubDate>
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      <category>Travel Guide</category>
      <title>How Many Days Should You Spend in Bhutan to See the Main Highlights?</title>
      <description>Wondering how many days to spend in Bhutan? Discover the ideal Bhutan itinerary from 5 to 12 days and what you can see in Paro, Thimphu, Punakha and Bumthang.</description>
      <pubDate>Thu, 12 Mar 2026 10:52:52 GMT</pubDate>
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      <category>Travel Guide</category>
      <title>Tashichho Dzong: Bhutan’s Fortress of Governance and Monastic Life</title>
      <description>Discover Tashichho Dzong in Thimphu, one of Bhutan’s most important landmarks and the seat of the nation’s government and Central Monastic Body. Learn about its rich history, sacred temples, traditional architecture and the vibrant Thimphu Tshechu festival held within its grand courtyards.</description>
      <pubDate>Fri, 06 Mar 2026 17:17:04 GMT</pubDate>
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